Tattoo parlors and human-grade dog food are among newcomers to the Village

New businesses keep arriving in the La Jolla region, from The Village to Westfield UTC shopping mall. Here’s a look at some of the most recent:

Bay Ink Tattoo

Offering custom tattoos in a variety of styles along with piercings with high-end jewelry, Bay Ink Tattoo opened its third San Diego location at 7606 Girard Ave. in La Jolla’s Village in February.

The La Jolla location, owned by husband and wife Fabio Fontinelle and Rafaela Amaral, brings “the best artists in San Diego … many of which specialize in black-and-gray realism and fine line work” Amaral said. “But we have guest [artists] from all over the world that are joining us every month with different styles.”

Bay Ink has other shops in Bay Park and Hillcrest and wanted a La Jolla location because “we offer a luxury experience … so La Jolla felt like a good fit,” Amaral said.

“We wondered how the community would accept us, but they have been great,” she added. “People have this image of tattoo shops being full of bikers and smoking, but we are a very family-friendly shop. We’re hoping to change the stigma.”

Find out more at

Urban Wolf dog deli

The Maxota Raw dog food made at Urban Wolf is kept in a refrigerator onsite.
Urban Wolf’s Maxota raw dog food is kept in a refrigerator. (Ashley Mackin-Solomon)

Urban Wolf, a dog food deli in The Village, is opening at 7703 Fay Ave. in The Village. It will be selling Maxota Raw dog food made on-site.

Gunner Williams and AJ Wechsler own the restaurant. They said that the food is human-grade but formulated for dogs. It includes meat, organs, and bones.

“In the wild, if your dog caught a rabbit and ate that rabbit, which is what they would want to do, they would get meat, bone and organ and then … maybe 20 percent of that mass would be the fruits and vegetables and probiotics and enzymes of whatever that rabbit ate, and that is the basis for these recipes,” Wechsler said.

Wechsler said La Jolla’s Urban Wolf location soon will be a deli for humans as well as dogs, offering grab-and-go items so people can have lunch with their dogs.

She said that one of the owners is always available to answer questions and offer tips and recommendations.

Find out more about it at

Kopari pop up

Kopari, a local beauty brand, will open its first pop-up shop at Westfield UTC Mall in September after almost eight years of online operation. Its location is located at 4545 La Jolla Village Drive.

Kopari, created in 2015 by La Jollans Kiana Cabell & Gigi Gilman, offers skin-care products for both face and the body.

“We’re beyond excited to bring Kopari back to its roots with our first-ever pop-up shop launching in sunny La Jolla, where it all began,” Cabell said.

Kopari’s ingredients are sustainably sourced and the containers are completely recyclable, according to the company.

Find out more at Customers also can learn about special promotions and events via Kopari’s Instagram account, @KopariBeauty.

Brixy bars

Brixy, a skin-care brand based in La Jolla Boulevard, recently launched a line of shampoo and conditioner bars without plastic bottles after creating a line free from the chemical bisphenol A (BPA) sunscreens.

Trey Vilcoq, Chief Executive, and Kevin Brodwick, founder, wished to reduce plastic waste from everyday products. According to the company, they opted for shampoos and conditioners in bars and body washes.

“Brixy bars were born from the idea that exceptional hair and skin care doesn’t have to come in a plastic bottle,” the company said.

These products are free from phthalates, parabens, and sulfates and contain natural ingredients like coconut oil, shea butter, and argan oil.

Find out more at

Salt & Straw coming soon

Popular ice cream maker Salt & Straw will open in mid-May at Westfield UTC.

Salt & Straw, founded by cousins Kim and Tyler Malek, partners with small artisanal purveyors to create its menu, which includes classics such as Double Fold Vanilla and Sea Salt Caramel Ribbons as well as more unique creations like Strawberry Honey Balsamic with Black Pepper.

Find out more at

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