Footy fans in New Zealand are firmly behind one of the wildest footy promotions the NRL has ever seen, with the finals looming.
Betting agency TAB NZ offered fanatical supporters a permanent reminder that the Warriors could go all the way in 2023.
As part of the promotion, a temporary ‘parlor’ was set up at a shopping center in Auckland, where bold fans could get a mystery tattoo.
Those brave enough didn’t get a say in the ink selection – they put their arm through a hole and let the artist – Leroy Roberts – work on a design they couldn’t see until it was completed.
A spokesperson from TAB NZ told Daily Mail Australia the designs included a Warriors Tiki logo, the Warriors logo with a fern, the famous catch cry Up The Wahs, Warriors Est 95, and two Tiki/League player hybrids.
It was also confirmed eight Warriors supporters let Roberts work his magic.
While the tattoos were free for those daring enough to go, the promotion stated they targeted ‘die-hard and slightly unhinged’ Warriors fans, who were urged to ‘ink responsibly.’
It follows a sensational season for the Warriors in the NRL.
Andrew Webster’s men finished the home and away season in fourth spot and will play semi-final football for the first time since 2018.
They face a daunting assignment in the form of minor premiers Penrith on Saturday afternoon at BlueBet Stadium in Sydney’s west – but if they stun Ivan Cleary’s team, they will host an NRL preliminary final.
With rugby union the premier sport in New Zealand, the league has often been the poorer cousin, given the ongoing success of the All Blacks.
But the Warriors have changed perceptions in the past few months, with ‘Up The Wahs’ becoming a catchphrase that has swept the nation.
Mystery surrounds where the term came from, but many online point to halfback Shaun Johnson, whose performances in 2023 have been electric.
Johnson is believed to have previously used the term in passing on social media.
The catchphrase has also been seen on supermarket signs nationwide and beer cans manufactured by Good George Brewing.
Former Warriors even uttered it turned Broncos young gun Reece Walsh and teammate Ezra Mam after a recent NRL game versus the Cowboys.